9/18/2023 0 Comments B2b direct mail lists![]() ![]() ![]() Experts typically don’t recommend renting a list. Many email marketing services don’t allow buying email lists or even renting email lists. When renting email lists, you must do it with a great deal of care. Once subscribers convert into leads and become your existing customers, they of course we become part of your own list. These data cards give insights into how your selection may perform and the costs. Instead, you will receive data cards with information about the list you’ll send to. So you won’t see a list of names and email addresses of potential leads. When you rent email lists you don’t get direct access to the email data. Once the campaign is completed, the email list providers will show you the results. Your marketing team can sometimes even design and create the whole message. Your data provider will send the email promotion in your name with their email service provider. When you rent email lists, you don’t get the email addresses. But most importantly, the recipients didn’t ask to be contacted by you. And there is no saying how many marketers have bought the same list before you did. Bought lists are often of very low quality and can include spam traps. Buying an email list can be disastrous to your email marketing and email deliverability. Seems too good to be true? Because it is. You will also have complete control over the individual email addresses. You receive all the data it contains to market to as you wish and as often as you like. When you purchase email lists, you become the owner of the data. There is a big difference between buying email lists and list rental. The difference between buying and renting email lists So is email list rental the best thing since sliced bread? Hell no! It’s often a disaster waiting to happen, but more on that later in this article. Sending your message to new consumer or business inboxes is like the digital cold call of today. Well, you probably thought about renting an email list that has thousands of contacts. How can you reach more customers quicker than waiting for organic list growth? You’ve been working hard on your in-house marketing email lists, but they’re not growing as fast as you like. Typically it’s paid and for one-time only, but you can rent a list for multiple send-outs.Ĭonsider – you’ve got a big event coming up or a brand new product launch. What is email list rental, and how does it work?Įmail list rental is when you send your message to a list of email addresses held by another company. ![]() Could deciding to purchase email lists be better for your business in the long term?īut first, lets define what email list rental is exactly.Should you be renting email lists, or are there better marketing options?.What happens when you rent email list data?.What are email list rental best practices?.So you may have considered email list rental, but you don’t know where to start. But it can be difficult and expensive to build a large email list. Email is one of the best ways to connect with your audience. ![]()
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